It's all in the detail

Photos via House of Finn Juhl

I don't normally venture into fashion but I have to mention it, sort of, in passing … swedish brand COS.  I have a thing for COS, but it's not all about the clothes.  Their store interiors are impeccably furnished - think Wegner, Aalto, Eames, to name but a few. And with COS appreciating timeless design, albeit of a sartorial nature, it's no wonder that taking centre stage among the other designer classics is Finn Juhl's Poet Sofa. And hand in hand with the Poet Sofa one can usually spot the most wonderful little table, almost always casually littered with interesting magazine titles.  Too afraid to ask a member of staff who the table was designed by, it has taken me an age and an infinite number of search terms to track the culprit down.  I should have guessed.  It's another little gem by Finn Julh, this time the Tray Table.

The table, billed as 'a simple understated design demonstrating attention to detail and exquisite craftsmanship' fits well with a brand favouring functional design crafted from simple ideas.  So there you have it, a well-thought out and cohesive approach to brand identity on the part of COS and my first - and probably last - fashion round-up!